About Endless Wave
Boutique eCommerce and digital marketing, built around results.
Ed Szoc, MBA
Founder & Lead Strategist
I’ve spent 10+ years on the agency side, working with clients across a wide range of industries and company sizes - from local small businesses finding their footing to 8-figure eCommerce brands looking to scale. That breadth is intentional. Good strategy translates across categories, and the fundamentals of growing a business don’t change just because the product does.
My focus areas are Amazon advertising, DTC growth, paid media, and small business strategy. I manage accounts directly and bring the same rigor to client work that I apply to the brands I own and operate. You’re not getting handed to a junior account manager - you’re getting me.
Track Record
- Baby Brezza / Baby Boom (9 years, most recent): 36% Amazon CAGR, 118% DTC website CAGR over 5 years, doubled site conversion rate, grew loyalty program from zero to 500,000+ members
- Pool Table Squad (current): Complete business turnaround - 76% revenue increase, 400% organic search growth, 67% reduction in Google Ads cost per lead - achieved within 2 years
By the Numbers
A Small, Specialized Team
Every account gets senior-level attention. No hand-offs to junior staff.
Graphic Designer
Advertising creative, brand assets, and packaging - built to perform in feed and on shelf.
Web Developer
Shopify builds, landing pages, and technical implementation done right the first time.
Shopify Specialist
Store setup, theme customization, and app integrations for DTC brands on Shopify.
eCommerce Operations Manager
Catalog management, listing optimization, and marketplace operations across Amazon and beyond.
Brand & Marketing Strategist
Content strategy, campaign planning, and brand positioning to drive long-term growth.
Why Boutique Beats Big
Direct Access
You work with Ed directly - not an account coordinator. Every strategy call, every campaign decision, every recommendation comes from someone who has actually done this at scale.
No Fluff, No Filler
We don’t pad reports with vanity metrics. You get clear analysis of what’s working, what’s not, and exactly what we’re doing about it - in plain English.
Results-First
We measure success by revenue and profit, not impressions. Every tactic we recommend is tied back to business outcomes that actually show up in your bank account.
Ready to Work Together?
Start with a question, book an hour, or reach out about a bigger project.
See How We Work → Or just send us a message